In 2012 the Russian Internet Market Grows by 37%

The advertising market in Russia currently includes TV add, Radio, Print add, Outdoor advertising (billboards, light boxes etc.) and Internet. In 2012 this market is expected to grow only by 8.6%.

According to the forecast by Goldman Sachs in 2012 the Russian online advertising market is expected to grow by 37% and increase its share in the entire advertising market due to the relocation of companies’ budgets with greater amounts going onto online advertising.

A large shift towards Internet advertising is easy to explain — Internet consumption continues to grow,prices of internet service are becoming more accessible and mobile Internet use is also increasing It is important to note online advertising is now more prominent as the older methods of advertising are taking a step back due to anti beer campaigns on TV, print adds decreasing profitability, and billboards disturbing city landscapes.